Comments on: Your Mission, Should You Accept It http://ceosecrets.wordpress.com/2008/04/04/your-mission-should-you-accept-it/ The Untaught Knowledge That Separates Successful Entrepreneurs From Those That Struggle Mon, 02 Mar 2009 00:14:54 +0000 http://wordpress.com/ hourly 1 By: Gary http://ceosecrets.wordpress.com/2008/04/04/your-mission-should-you-accept-it/#comment-15 Gary Sat, 05 Apr 2008 08:11:25 +0000 http://ceosecrets.wordpress.com/?p=25#comment-15 I've always like the guidelines that Laurie Beth Jones offers in her book on mission statements: 1. Make them one sentence long 2. That can be understood by a twelve year old 3. And you can recite them at gunpoint, if necessary. In other words, simple, clear, and easy to remember. If you have to look on your business card or at a poster to remember your mission statement, it's not quite "there." Aside from that, I agree with everything you've said above. I’ve always like the guidelines that Laurie Beth Jones offers in her book on mission statements:

1. Make them one sentence long

2. That can be understood by a twelve year old

3. And you can recite them at gunpoint, if necessary.

In other words, simple, clear, and easy to remember.

If you have to look on your business card or at a poster to remember your mission statement, it’s not quite “there.”

Aside from that, I agree with everything you’ve said above.

]]> By: Tudor http://ceosecrets.wordpress.com/2008/04/04/your-mission-should-you-accept-it/#comment-14 Tudor Sat, 05 Apr 2008 07:09:54 +0000 http://ceosecrets.wordpress.com/?p=25#comment-14 Thanks Vinny, I particularly like the idea of a short enough mission statement to make a screen-saver. If I get a chance to blog it I'll mention its origins. Best wishes Tudor Thanks Vinny,

I particularly like the idea of a short enough mission statement to make a screen-saver. If I get a chance to blog it I’ll mention its origins.

Best wishes

Tudor

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